Built by people who know this industry.
This is what Expertise x AI looks like in practice.
Maha Elashri
Co-Founder & CEO
Maha has spent 20 years in pharma commercialization. She's launched brands, built agencies, and advised companies through some of the toughest commercial environments in healthcare. She's an early practitioner of AI-powered commercialization and brings both the strategic frameworks and the hands-on platform experience to make it work. She's a 4x founder, an ICF-certified coach, and the author of The Coherent Life. OVYN™ is the platform she wished existed during the first 15 years of her career.
Zein Albarim
Co-Founder & Chief Product Officer
Zein built the platform. As Founder of OVYN™ and Co-Owner and CTO of Ephicacy Health, she turned a tangle of commercial problems into a working system for pharma, biotech, and the agencies supporting them. Before Ephicacy Health, she ran OVYN™ across several industries, learning how businesses actually operate, where AI fits, and where it breaks. That shaped her view: AI should fit how a business already runs, not force it to change.
Ivan Fernandes
Strategic Advisor
Ivan is a strategic advisor, investor, and growth operator. He works with leadership teams globally on go-to-market strategy, positioning, strategic partnerships, and growth transformation across marketing, technology, and platform businesses. He also advises companies and investors on M&A strategy, operating models, and growth opportunities, with a focus on how technology and AI are reshaping industries. Ivan supports the leadership team on strategic growth, market positioning, partnerships, and long-term commercial development.